6 Money Making FREE Marketing Secrets!

Each Marketing Secret bellow is a veritable Gold Mine in the right hands.
I have compiled a list of some of the lesser known and understood tactics that I have used over and over again to help rake in what most would consider to be a small fortune.

They are all yours for FREE!

1. The “Physical Rights” Marketing Secret

As one of your “Bonuses” You will also get the resell rights to the physical version of this Product…” strategy tells your prospects that if they buy the digital version of your product they will get the resell rights to the physical version.

You show them how much more they can sell the physical version for because it has a much higher perceived value. Allowing the prospect to obtain resale rights can be a powerful strategy to push them over the buying edge.

 

 

2. The “Dictionary” Marketing Secret

The “see the definition of (a persuasive word)…” strategy gives your prospects a clear description of a powerful word or two in your sales letter. Sometime by just reading a definition of a “word that sells” will persuade them to buy. It will have more meaning than just highlighting it or making the word bold.

Don’t laugh, but one of my uses was the word “free”. I really wanted them to place value on the fact it was free so I wrote:
This Bonus is totally FREE (I.E. as in, you get it- but you don’t have to pay for it). The sales letter worked like crazy!

 

 

3. The “Guess Who?” Marketing Secret

The “we have a mystery expert…” strategy tells your prospects that you’re not revealing a guru’s name that is somehow related to your product or presentation.

They may have contributed to your product, endorsed your product or helped present (a Webinar guest) for your product. You could use 2 to 3 blanks for their name _____ _____ and then list all their credentials.

People will be very curious about who the person could be. If they are really famous, you could tell your prospects that they likely have heard of them. If this expert is new on the scene, you could tell them that he/she is brand new shooting star to the (your niche) world or that they work behind the scenes and are a low profile recluse and you had to twist their arm to get them to reveal their secrets.

 

 

4. The “Jason Lives” Marketing Secret

The “despite what you may have heard, (something related to your product) is not dead…” strategy tells your prospects that your product is still alive and kicking and they have been just hearing untrue rumors. You just need to dispel the gossip and give them proof why a lot of people are wrong about it.

It may also be used to show your niche is prospering. I.E. “despite what is floating around on the forums our beloved Internet Marketing niche is not only alive and well but growing at over 8% per year, quarter, week” or whatever would be applicable.

 

 

5. The “Birthday Reminder” Marketing Secret

The “get your (a friend, a family member, a colleague, etc.) a gift for (a holiday or birthday)…” strategy tells your prospects to be giving on the particular holiday. You can tell them to reflect back to a time when they bought and gave a gift to someone they cared about and tell them to remember how good the gift of giving felt.

You can actually have several pre made Holiday splash pages. Then 30 days before each holiday you simply trade out your splash page for the new upcoming holiday version with whatever sale or promo your running on it.

 

 

6. The “How Did You Feel?” Marketing Secret

The “have you ever missed (a big sale, a valuable opportunity, etc.)?…” strategy tells your prospects to actually mentally answer the question and think back to that time. They will likely remember it felt bad and how it affected their life negatively.

Now, when you present your special product offer, they will think twice about passing it up. I have even gone so far as to say at the end of the ‘missed out’ line “thank Goodness you don’t have to go through that again, when all you need to do is hit the add to cart button right now!”

I hope each seldom used but highly effective Marketing Secret helps you in your efforts to stake your claim in the internet Gold Rush!